• For a natural look your foundation must match your skin tone.
Test foundations along your jawline. The best color will disappear into your skin.
• Spread foundation on your hands and pat it on your face,
then smooth out with a sponge.
• Be extra careful in the area around your eyes where the skin is super thin.
Don't forget to apply foundation on your eyelids, as well.
• On hot days foundation can be difficult to keep looking fresh.
Set your foundation in the morning using a loose powder and puff,
then do regular touch ups throughout the day.
• To make foundation last apply moisturizer first giving the foundation a base.
Dry skin will soak up the foundation if not given that base. For oily skin use
an oil-free moisturizer and powder foundation.
• To cover imperfections apply foundation first and then go back
and dot on a concealer that neutralizes red.
• For noticeable imperfections like very dark circles and
birthmarks use a yellow concealer.
Don't use too much powder in problem areas because it will draw attention to it.
• To avoid a foundation line around the jaw apply foundation as usual
then use a little moisturizer in your hand and blend it down your neck.
• For evening mix some shimmer powder with your powder
and put it where you want to attract light such as the bridge of the nose,
underneath the brow bone, the temples, cheekbone, chin and shoulders.
• Always use a foundation with a sunscreen of at least 15
to prevent future sun damage.
• Change your foundation shade if the color of your skin changes.
• After you apply foundation go near a window to make sure it looks natural.
Natural light is the ultimate test.
For more info, download Applying Foundation, a free ebook.